Different ways of interpreting similar market data:
A typical story on increase in newspaper site usage:
http://www.editorandpublisher.com/eandp/search/article_display.jsp?vnu_content_id=1003875202
A better story with meaningful analysis:
http://blog.nielsen.com/nielsenwire/online_mobile/top-us-newspaper-sites-see-more-visitors-shorter-stays/
There is still room for more context information (example: original Excel file).
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Other examples:
Interesting theory/analysis supported by market data
http://publishing2.com/2008/09/15/drudge-report-news-site-that-sends-readers-away-with-links-has-highest-engagement/
http://www.collisiondetection.net/mt/archives/2005/04/many_newspapers.php
By whom?
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