Business models

Picard’s chapter suggested that newspaper’s business model has shifted from dependency on circulation to advertisement, and now with the declining of the readership it is time for newspaper to go back to the old business model. Like the recent article in AJR: The Elite Newspaper of the Future argued that:

A smaller, less frequently published version packed with analysis and investigative reporting and aimed at well-educated news junkies that may well be a smart survival strategy for the beleaguered old print product.

Those all sound like cliché to me. It is just one of the myths that has been repeated so many times but has not become the reality yet? Besides WSJ, which newspaper has actually managed to do that or even tried to do that? I think the blogs are the ones that are really making the effort to provide analysis and investigative stuff.

Gao’s analysis of emerging business model is very neat. Just a footnote, after the success of Super Girl, there are many similar TV programs in China . Over the time, people will eventually get tired of it. So even a really good business model is venerable to repetition.