For the past few years, the news media industry has been trying to figure out how to get people pay for their content. And of late, it isn’t just trying to get paid for your online content, but fighting the good fight against free user-generated content. So in that case, are blogs and podcasts the way to go? And if yes, then why are news organisations not better at this than their non-journalistic counterparts?
Obviously previous business models, both in terms of advertising and content have not worked well. Keeping that in mind, are we going to see a rise in subscription for blogs and podcasts? For instance, someone in Egypt might pay to view Sandmonkey’s blog. Will his rants start paying his bills?
Also, there are a lot of MoJos (Mobile Journalists) in the industry. The very fact that they exist and are on the rise is testimony that news organisations are trying to diversify and get one reporter to get all their content. So what kind of business model are we looking at?
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