http://people-press.org/dataarchive/
Pew Internet and American Life Project
http://www.pewinternet.org/datasets.asp
ABC -- Newspaper/Magazine Circulation Data
http://www.accessabc.com/products/freereports.htm
Newspaper Association of America -- Trends and Numbers: Newspaper Web sites (Reach by DMA)
(Click on menu items on the top and on the left for more stuff)
http://www.naa.org/TrendsandNumbers/Newspaper-Websites.aspx
Scarborough:
The 2008 Scarborough Newspaper Audience Ratings Report (Combined audience numbers for newspapers in DMAs)
Understanding the Digital Savvy Consumer (Guess which city is the most digi-savvy in the U.S.?)
http://www.scarborough.com/freeStudies.php
Newspaper Next 2.0 --
1. Market Selector
2. Online Spending Analysis
3. 2007 Online Spending Per DMA
4. Future Tools (one for each quintile)
5. WebAudits (one for each quintile)
http://www.newspapernext.org/2008/02/online_revenue_resources.htm
Borrell Free Data -- 2008 U.S. DMA Ad Spending (newer but not as detailed as Newspaper Next 2.0)
http://www.borrellassociates.
Newspaper Association of America -- The Newspaper Audience Database or NADbase (membership required)
http://www.naa.org/Resources/Articles/Circulation-The-Newspaper-Audience-Database-or-NADbase.aspx
ABC's Audience-FAX online database (registration required):
Data on newspapers' average circulation, average print and online readership, total combined audience, and total unique Web site users as well as a variety of print demographic information for both national and local newspapers.
http://abcas3.accessabc.com/scarborough/login.aspx
ABC's Audience-FAX* eTrends Tool (registration required):
The tool is designed to allow users to create trending reports by reporting period on newspaper's average circulation, average print and online readership, total combined audience, and total unique Web site users.
http://abcas3.accessabc.com/audience-fax/default.aspx
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