Monday, October 20, 2008

a couple alternate takes

Apologies for not posting earlier. It was a crazy weekend with that web design competition. (We'll find out just how awesome we did in a couple to a few weeks.)

Anyway...

There was a prediction today that newspapers may become primarily for news junkies who don't mind forking out a little cash. The idea was also that they'd be published less frequently and contain more investigative pieces. This would be interesting because it would be a return to many paper's roots, or those of their predecessors.

However, I don't think this is the only possible scenario. I think the somewhat different business model of newsletters and industry oriented publications might be where many newspapers are headed. As Garlock said when he talked to our class last week, very topically focused magazines that are sent to members of various organizations or industries may be where it's at. For example, AARP Magazine is sent to all of the organization's 40+ million members and calls itself the largest circulation magazine in the world.

Another similar example, but one that is subscription oriented, are the handful of political newsletters here in town. They are pretty small operations but are relatively costly to receive as publications go. But subscribers get dozens of articles and other short news alert blurbs each day on the very targeted topic that they're interested in. Some of these publications let non-subscribers receive headlines for free but all other content is strictly controlled and certainly not easily available on the web.

Houston, being an oil and energy center, hosts many similar publications for those industries.

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