Picard pointed out that the changing technology and access to technology would be one issue that drives the research in media economics today. To investigate the technology access with the patterns of consumption, new research hypotheses can be generated:
In a world that a very small number of users account for a disproportionate amount of the bandwidth consumption, wouldn’t it be reasonable for broadband Internet providers to charge consumer based on the amount of data use? We have already discussed this in earlier classes. When the unlimited broadband changes to be a limited service package, what types of content on the web would consumers first abandon to save the cost? What kind of strategy should content providers such as Youtube apply to cope with the problem?
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