I thought this tied interestingly in with a point that I mentioned in my presentation Wednesday. With the advent of the web, people who launch web sites don't need to be seen my millions or billions of people. If their site is visited by just a handful of people (thousands, hundreds or maybe even dozens) who turn around and buy from them (or click the ads, or whatever), they can still be wildly successful.
The Washington Post reposted an article from the technology blog TechCrunch.com entitled "Blogger And Podcaster Media Network Looks To Turn Long Tail Blogging Into A Full-Time Job", which ties into the long tail concept as well as others we've been talking about this semester.
The founder of Blogger and Podcaster Magazine (who and which I personally had never heard of) has started the Blogger and Podcaster Media Network, which will help blogs with smaller audiences become financially lucrative. Enrolled blogs will get packages from communications and public relations service PR NewsWire. There will be an affiliate program and the group will help secure more advanced ads with combined purchasing power.
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