The industry has been up in arms about the state of traditional media and the rise of Internet news media. But the changes in demand have pushed these media companies to respond to these shifts in demand. And like Picard pointed out, large-scale demand changes can be caused by the age of the users. So they brought out their own Web sites.
With the number of people going online for their news feeds for the day, it is obvious to foresee where the Internet is taking us. And if this becomes a trend for the next generation, where does this leave power-houses like the New York Times and Washington Post? Maybe with just their online presence?
But I digress. If it is safe to assume that there will be a permanent change in demand, then where does this leave newspapers? They have tried to be a 'constant-cost industry,' where there is no change in price of the product. Apparently, this hasn't worked either (refer the case of the Austin American Statesman).
Advertising online seems like a cheaper option for many advertisers, streamlining the workforce and cost cutting can only be done to a limit. So what next?
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