It is hard. When we see an (full screen) ad on a news Web site like the other day in class, what we did was to look for the x button. We do not like being interrupted by advertising, especially irrelevant ones. But making advertising relevant to a specific user requires sufficient knowledge of that specific user. We rarely give out adequate/true information to news Web sites. This is where portal sites such as Yahoo, AOL, and especially Google can gain a great chunk of the pie. They profile their users.
Here is a post describing with google phone, how google will profile each individual user precisely. Another thing not in the post but I saw on another youtube video is (unverified info) when a user use google phone to take a photo and with 3g network, the phone tags the current location to the photo automatically.
Anyway, as we see in class on Monday, google devotes 70% of its effort to search and advertising, 20% to something and 10% to the rest. No wonder google news does not have a user friendly interface, yet. It's probably not yet on the to-do list. As we see google plans to start digitizing print newspapers, I do think google has an interest in news, or an interest in constantly updated information. With it devotes 70% of its effort to search and advertising, when they profile each individuals precisely, would the combination of the three make most users use google news and make most advertisers reluctant to spend money on any other news Web sites?
Google does not produce any news products. Will there be new business models or partnership between google and a news organization? similar to the partnership between google and t-mobile for the google phone?
No comments:
Post a Comment