The Business Week article mentioned RSS feeds as a factor which decreases the number of page views on blogs and other sites. This skews visitor stats and thus ad rates and the like.
However, RSS has also had a couple other impacts on the online advertising world.
Many RSS feeds actually include ads at the end of each entry. This seems like an important detail that the Business Week article neglected altogether. Furthermore, experts have also noted some interesting distinctions about RSS users vs normal site visitors.
RSS feeds can either consist of the full content of articles or just teasers for articles. Some groups even just use RSS to list headlines, neglecting any body text at all. (I would argue that these people are using the technology improperly but that's really outside the scope of this discussion.) Anyway, at least one RSS expert declared use of teaser text as a kind of ad. These "ads" serve to drive readers to the site to read the full article.
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