Google showing me advertisements that pertain to my mail is something I don’t think I’ll ever get over. Has it spooked any one else, or am I just paranoid? But apart from getting spooked, I don’t think I ever bothered to click on any advertisement. I guess it’s the same with everyone else because all we look for is the ‘skip’ button when advertisers try to get past passive advertising and fill up your screen with an advertisement. So this doesn’t really say much about online advertisements.
While it can be a bad thing when people look for the ‘skip ad’ button, I guess it is also a good way of marketing because you remember the advertiser for being annoying. Also, advertisers are making new models with online advertising. From the ‘per click’ model to spamming, marketing experts have figured out a way to the bank.
But for all its popularity, online advertising seems to be relatively fickle as compared to advertisements on traditional media because finding target markets is elusive. Google CEO, Eric Schmidt has spoken several times about online advertising, saying that Google is looking for the holy grail of online advertising – a model that will rake in the money.
Like an article in Publishing 2.0, said:
"Search advertising is probably the most scalable advertising platform in the history of advertising and marketing. But ten years into the promise of the web and new media to transform advertising into an ROI-driven marketing engine, the success of keyword-driven pay-per-click text ads is the exception, not the rule.
The problem is scalability."
With online advertisements picking up on tag words, showing the same ad might not work out. Advertisers need to make different advertisements for different tag words. So is it going to be an era where online advertisements will be all about text and no images?
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